All successful people have failed many times before succeeding. Instagram started off as a Foursquare knockoff. Airbnb got 7 rejections from prominent investors before going on to become the success that it is today. The list goes on an on… It’s safe to assume that you’re not going to get everything right on the first try. You’ll have to fail a bunch of times before being able to make something great. So you want to get all your failures out of the way as soon as possible.
But there’s another important aspect to failing: how you fail. Smaller experiments reduce the cost of failure. What is the least amount of time you can spend on something before knowing if it’s a failure or not? How can you get the bike to be as low as possible so that you don’t hurt yourself when you fall? Can you get back up quickly after a failure?

All successful people have failed many times before succeeding. Instagram started off as a Foursquare knockoff. Airbnb got 7 rejections from prominent investors before going on to become the success that it is today. The list goes on an on… It’s safe to assume that you’re not going to get everything right on the first try. You’ll have to fail a bunch of times before being able to make something great. So you want to get all your failures out of the way as soon as possible.
But there’s another important aspect to failing: how you fail. Smaller experiments reduce the cost of failure. What is the least amount of time you can spend on something before knowing if it’s a failure or not? How can you get the bike to be as low as possible so that you don’t hurt yourself when you fall? Can you get back up quickly after a failure?

All successful people have failed many times before succeeding. Instagram started off as a Foursquare knockoff. Airbnb got 7 rejections from prominent investors before going on to become the success that it is today. The list goes on an on… It’s safe to assume that you’re not going to get everything right on the first try. You’ll have to fail a bunch of times before being able to make something great. So you want to get all your failures out of the way as soon as possible.
But there’s another important aspect to failing: how you fail. Smaller experiments reduce the cost of failure. What is the least amount of time you can spend on something before knowing if it’s a failure or not? How can you get the bike to be as low as possible so that you don’t hurt yourself when you fall? Can you get back up quickly after a failure?